YOUR INVESTMENT MEANS WE CAN CHANGE THE WORLD SOONER, GROW FASTER, AND BUILD SOMETHING GREAT OUT OF KING AND CROWN
LET’S CHANGE THE WORLD TOGETHER
HELP US START SOMETHING THAT CHANGES EVERYTHING.
in 2014 White Horse Church set about fundraising for church planting and a number of other initiatives both locally and around the world we were involved in, to continue a great work that was already started seeing people come to Christ and his name be made great in every corner of the world through this local church plant. As programers, designers, marketers and innovators who are also pastors, we found that the process of fundraising for churches and church projects was far more difficult than it should be given the significant growth of the church around the world. A great fundraising website, prospectus, good connections and still the process proved incredibly difficult. As we looked around we saw this same problem over and over again with other churches, charities and individuals all around the world. Great work being stifled by lack of resources to either continue or expand.
Every great endeavour requires 3 essential ingredients, mind, money and manpower.
The problem was 3 fold (not withstanding the work of the Holy Spirit in the mix of this) and identical to the problem surrounding startups and tech innovation. Every great endeavour requires 3 essential ingredients, mind, money and manpower. There has to be the great idea, enough money to execute the idea, and the human capital to be able to pull it off. While the tech industry had recognised this problem and has made significant headway in increasing the likelihood of success of great endeavours, through VC funds, crowd funding, incubators and the like, far less has been done in the church globally in creating such opportunities. Every failing church, struggling ministry, or church innovation that wasn’t getting traction lacked one of these core ingredients. It seemed to us that these 3 things were not evenly distributed throughout the church around the world and the process of connecting them was almost entirely absent, fragmented or overly localised in a now fast paced global, hyper connected world. The church global simply lacked the agility to be able to rapidly act together. Some churches had ample resources and lots of people but lacked vision. Some had great vision but lacked either the right people or financial resources to be able to execute. This leads to great work suffering and great potential being squandered. In the first case, rather than money being mobilised behind vision it is spent on projects that barely advance the kingdom, and in the former, the great innovations of the church never see the light of day.
Every year in the USA alone, 2% of GDP, US$275 billion dollars, is given to christian based organisations and churches.
The problem isn’t that the money isn’t there, every year in the USA alone, 2% of GDP, 275 billion dollars, is given to christian based organisations and churches. But it was increasingly apparent that this money wasn’t being utilised in the most effective way in terms of impact. We also believed that this figure could be far higher if the process of finding projects people personally connected with and believed in was easier. Similarly that people would rally behind great work in the church either in person or in prayer, if they simply knew what was happening around the globe and if they knew that their friends were also engaged in the projects. There are incredible stories, that are not being told, shared and backed. In the first century, Paul discovers that the exact same problem existed. There was plenty of money around, well sufficient for the work that was at hand in terms of taking the gospel forward, but instead of being out on mission, Paul had to frequently petition churches in one region, to support the work in another taking our star player out of the game for extended periods. In 2000 years the process has barely changed and in some ways it has gotten worse with scale, as the church grew, the disconnectedness between churches has also grown, especially at the level of brand (denomination, network etc.) but far, far less at the level of the pew. The confusion around core business has grown, the doubling up of work, the wasting of resources, the lack in many areas while a squandered and untapped abundance sits under-utilised in others. As the church has spread around the world, the singleness of vision and solidarity of the cause of Christ has become increasingly spread, fragmented and muddied.
What we could achieve together became such a compelling idea for us that it meant we weren’t looking at a way to fundraise for our church plant any more, but rather a way draw the church together and realise the great vision of Jesus for his church, a church against which the gates of hell would not prevail.
We started to wonder if it wasn’t possible to create a space for organisations to collaborate around redeeming whole regions rather than trip over each other or double up in an unhelpful way, for missionaries to combine and consolidate efforts to reach entire cities in a far more structured way, for the church far and wide to be made smaller, closer, and more unified, and the distribution of these three essential ingredients, mind, money and manpower to be more effectively engaged for the benefit of the whole church to make a single dent in history together. We started to imagine a place where every missionary, organisation, local church, church plant, need, resource, idea and innovation would meet, join efforts, prayers and resources together to create a single movement of Jesus, through the church and all its people across the globe. A place were mind, money and manpower collaborated together to see churches planted, missionaries sent, innovation realised, local projects funded and the church around the world become the church together with a single mission, and cause. What problem in the world couldn’t be overcome if the church truely rallied together. What disease couldn’t be cured? What corner couldn’t be reached with the gospel? What great problem facing the world wouldn’t be met headlong by the church and the church alone? What we could achieve together became such a compelling idea for us that it meant we weren’t looking at a way to fundraise for our church plant any more, but rather a way draw the church together and realise the great vision of Jesus for his church, a church against the gates of hell would not prevail.
It is going to take all of us to change the world, working in unison, and we are seeking to provide the platform and tools for that change to happen.
We began to see the need for a platform and a series of tools for the collaboration and partnership of the whole church everywhere. A global revolution. An assembly of the true and the brave, for king and for crown. This project marks the beginning of that journey and the first step of many toward realising our vision of seeing the church all around the world having a single purpose, identity and cause. A single move of God sweeping over the entire globe where everyplace that our users touch are changed forever and for good with a single name left behind, Jesus Christ, because it was all of his church that did it. Lets start something that changes everything. It is going to take all of us to change the world, working in unison, and we are seeking to provide the platform and tools for that change to happen.
DOING GOOD FEELS GOOD BUT IT IS ALSO GOOD BUSINESS.
A SOLID BUSINESS CASE
With 33,000 denominations around the world, 12,000 networks, hundreds of thousands of organisations, millions of churches, tens of millions of ministries and over two billion Christians we believe that there is a lot of scope to help a lot of people if we had the right tools and not only that, it also creates an incredibly strong business case for investors and an opportunity for you.
The goal is 1%. Thats the ball game for us, and we believe that 1% that could change the world.
We know that the majority of people who gave last year gave because of proximity to a project not because of preference or affinity for a project. And people did give. In 2015 in the USA alone, Christians gave US$275 billion dollars. Nearly 2% of America’s GDP. The average church plant (of which there were thousands last year) raised $40,000. The average church project was funded to the tune of $8,000. The goal is 1%. Thats the ball game for us, and we believe that 1% that could change the world. We believe that we can increase that giving to 3% of GDP by putting the right causes, missionaries, church plants, and projects in front of everyone with simple socially connected tools that are easy and fun to use. Giving people a single and central rally point, providing them with clearly communicated goals, ideas, and outcomes. We believe that we can help these projects by connecting them not only with money but smart money, data, training, pitching events, and people who will partner with them, both in person and in prayer.
GoFundMe is currently valued at over US$600 million dollars. IndiGoGo and Kickstarter both carry a valuation of about half a billion each.
We believe there is not only an opportunity to do some incredible good, creating a space where some of the worlds most formidable problems will be addressed, but that there is also an opportunity for investors who want to help make the tools available to make that work possible. GoFundMe is currently valued at over US$600 million dollars. IndiGoGo and Kickstarter both carry a valuation of about half a billion each. None of these sites carry a focus or build the tools needed to welcome and serve the church and in some cases are adamantly opposed to the prospect of faith based projects. We exist to create those tools, build that space and to do something that changes everything. We would love you to join us on that journey and that mission.
WE WOULD LOVE TO MEET YOU AND TALK A LITTLE MORE.
If you are interested in investing in King and Crown, and would like a conversation or more information, we invite you to fill out the form below and someone from our team will get back to you because we would love the opportunity to meet with you. We are able to provide you with a prospectus complete with our financial model, business plan, marketing plan and team profile along with a little more of our vision and road map. We are incredibly excited about this opportunity and we hope that you are too. We can’t wait to hear from you and hopefully partner together on something great.
“I thank my God in all my remembrance of you, always in every prayer of mine for you all making my prayer with joy, because of your partnership in the gospel from the first day until now.”
– Philippians 1:3-5
HELP US START SOMETHING THAT CHANGES EVERYTHING.
FACE TO FACE
Unit 6 77-83 Parramatta
Annandale, Sydney, NSW 2009
FACE TO PALM
PH: 0410 556 104
HOW WE WILL USE YOUR INVESTMENT IN KING AND CROWN
MAKE EVERYTHING BETTER FASTER
KEEP THE LIGHTS ON
Like any startup we have basic expenses such as keeping the lights on, paying for our humble office (zero ping pong tables), paying vendors, and some basic staffing costs. We believe in running as lean as possible so that the greatest good can be done with the money you give. We don’t need fancy, we just want to build something great.
GROW LIKE CRAZY
We want to grow rapidly and get King and Crown in front of as many people as possible in a short time so that great projects can get the funding they need in as many countries as possible. This means we need to growth hack like crazy and have a strong launch. Design, marketing, and creativity are the language of our culture and we speak it fluently.
BUILD OUR TEAM
We have just enough people on team now to do just enough work to launch. But we don’t want to simply launch a product, we want to build an ecosystem that funds, supports, and grows your church and its projects as well as the projects of Christians the world over. This means that we will need to hire some great people and pay them more than ramen noodles.
BUILD MORE FEATURES
We have an incredible set of features that we want to add to King and Crown that we really believe churches and Christians will love. We aren’t just building a single product but an ecosystem that will help churches and cities all over the world preach and know Jesus. Your partnership will help us tick off “the many” parts of our roadmap.